Shopify Dev
How to set up Google Analytics 4: 2026 guide (opens in a new tab)
A step-by-step guide to setting up Google Analytics 4 for Shopify
Stape· Aug 3, 2026· 8/10
From the article
i Key takeaways: GA4 tracks website and app activity through events, such as page views, form submissions, and purchases. You can add GA4 through an integration in Shopify, WordPress, or Wix, by placing the Google tag in the website code, or through a Google Tag Manager web container.  You can then route the data through Stape Gateway or a server Google Tag Manager for server-side tagging. The best setup depends on how much control, flexibility, and technical support your business needs.…
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