How I Compared Shopify Tracking Approaches to Stop WISMO (opens in a new tab)

From the article

When I first started helping a friend manage their Shopify store, I thought the hardest part would be driving traffic. I was wrong. The real nightmare began after the checkout. Our inbox was constantly flooded with "Where is my order?" (WISMO) emails. Customers were anxious, and we were spending hours manually checking carrier websites just to reply. The post-purchase experience had become a total black hole. I looked at the existing solutions, but they either felt too heavy, too expensive, or…

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