Shopify Dev
Klaviyo Campaigns vs. Flows: Explained Simply (opens in a new tab)
Comparison of Klaviyo's campaign and flow features for Shopify marketers.
DEV.to Shopify· Sep 6, 2026· 8/10
From the article
If you're using Klaviyo with Shopify, you'll likely work with 2 important features: Campaigns and Flows . They both let you send marketing messages to customers, but they work in different ways. First, What Is Klaviyo? Klaviyo is a customer data and marketing automation platform commonly used by e-commerce businesses, especially Shopify stores. It helps businesses collect customer data, create customer segments, and send personalized email and SMS messages. For example, you can use Klaviyo to…
Read the full article on DEV.to Shopify (opens in a new tab)