Shopify Analytics session measurement improvements (opens in a new tab)

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Starting September 21, 2026, Shopify is improving the sessions experience in Analytics to give merchants a cleaner view of real shopper activity. As a result, sessions, conversion rate, and other session-based metrics might look different after this update. This doesn't necessarily mean that your traffic, orders, or customer behavior changed. This update gives you a cleaner session baseline by focusing the default sessions experience on human visitors where the Human or bot filter is available,…

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